self-promotion.

Efforts to draw attention to your own abilities, achievements, or importance.

Use it for

Words that belong together

• shameless self-promotion
• effective self-promotion
• a talent for self-promotion

On the page

Her work was excellent, but she disliked the self-promotion needed to bring it to public attention.

Usage notes

Primary category: psychology / human behavior. Forms: usually uncountable; no ordinary plural. Writing functions: interpersonal behavior, ambition, evaluation. Commonness: moderately common. Distinct useful concept; no full word family generated.