salience.

The degree to which something stands out as noticeable, relevant, or important in a particular context.

Use it for

Words that belong together

• political salience
• increased salience
• salience of an issue

On the page

The scandal increased the political salience of procurement rules.

For commuters, journey time has greater salience than the architectural style of the station.

Repeated headlines can give a rare event disproportionate salience.

Usage notes

Primary category: academic. Academic; prominence is context-dependent and need not match objective significance. Usually uncountable. Do not substitute it for prevalence or frequency. Usually uncountable in the recorded sense; no ordinary plural. Derived family (not inflections): salient.