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move the goalposts.

Phrase / Idiom
Conversational
MEANING

To change the rules or success criteria while someone is trying to meet them, making success harder.

Use it for

Words that belong together

  • keep moving the goalposts
  • accuse someone of moving the goalposts

On the page

Every time the team met the target, management moved the goalposts.
Demanding a new kind of evidence only after the original test succeeds risks moving the goalposts.
Word forms
Base
move the goalposts

Usage notes

Verbal idiom: move/moves/moved/moving the goalposts. Goalposts remains plural. Register: informal. Commonness: common (qualitative editorial estimate, informed by dictionaries/corpus).

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