goodwill.

1. A friendly, cooperative attitude and a wish for things to go well for others.

2. The value a business gains from its reputation, customer relationships, and other advantages beyond its identifiable physical assets.

Use it for

Words that belong together

• mutual goodwill
• a gesture of goodwill

On the page

A little goodwill kept the disagreement from becoming a feud.

Usage notes

Primary category: psychology / human behavior. Forms: Usually uncountable; no ordinary plural in this sense. Legacy lexical fields mirror sense 1 only. Use numbered sense fields for all meanings. Established modern English lexical item. No separate regional spelling or grammatical inflection entry. Commonness: moderately common.